Project Examples: ECOMMERCE, SEO, SEM, & SOCIAL MEDIA – Pool & Spa Industry, and Healthy Snack Food Industry
Colin Chase provided eCommerce, SEO, SEM, Email Marketing, & Social services to 2 mid-sized Corporations from spring 2008 thru summer 2012. At this time, Social Media was beginning to dominate in many markets, and Facebook & YouTube... [Read More]
Colin Chase provided eCommerce, SEO, SEM, Email Marketing, and Social Media Marketing services to 2 mid-sized Corporations ($25+ million/year) from spring 2008 through summer 2012. During this time, Social Media was beginning to dominate in many markets, and Facebook and YouTube were essential sites for many companies Online Marketing strategy. Social Media provided a mechanism to educate an audience while effectively delivering a marketing message equating immediately into sales. Additionally, effective Email Campaigns brought in hundreds and thousands of online orders.
In this role, Colin provided Web Design & eCommerce Development services, utilizing a proprietary internal system and then transitioning the companies into more stable systems like BigCommerce or Shopify. Colin would act as his empl0yer’s “official Liaison” with Hosting Providers (like GoDaddy or others), Email Service Providers (like Constant Contact or MailChimp), Social Media sites (mainly Facebook & YouTube), and an external IT Company (outsourced).
Colin managed a team of professional Developers AND contributed hands-on to the process in areas of his expertise (typically, copywriting and editing, social media management, PPC Campaigns, and SEO efforts). The Development Team varied at each company, but included: graphic artists, web designers, web programmers, eBay specialists, Google AdWords specialists, customer service reps, order processors, and clerical staff.
In addition to his management and hands-on efforts, Colin also provided Keyword Research, Competitive Analysis, Sales Analysis, and Demographic research. Colin also created and executed a detailed eCommerce Marketing Plan each year, and measured and reported on the results monthly or quarterly.
PoolSupplies.com Email Campaign – Email Marketing & Landing Pages managed by Colin Chase in 2008 & 2009
PoolSupplies.com Email Campaign – Email Marketing & Landing Pages managed by Colin Chase in 2008 & 2009
PoolSupplies.com Email Campaign – Email Marketing & Landing Pages managed by Colin Chase in 2008 & 2009
PoolSupplies.com Landing Page Optimization example – Landing Pages managed by Colin Chase in 2008 & 2009
PoolSupplies.com Press Release about Backyard Hockey Rink – Press Releases written & published by Colin Chase in 2009
NY Times article about Backyard Hockey Rink – mentions company – Press Releases managed by Colin Chase in 2009
BrothersAllNatural.com (Fruit Crisps) Website – Site, SEO, SEM, & Social managed by Colin Chase in 20010 thru 2012
BrothersAllNatural.com Press Release – ‘Healthy Snacks’ theme – Press Release and Campaign by Colin Chase in 2011
BrothersAllNatural.com Landing Page ‘Fruit of the Month’ – Landing Pages managed by Colin Chase in 2010 thru 2012
BrothersAllNatural.com Press Release – ‘Healthy Snacks endorsed by physicians’ theme – Press Release and Campaign by Colin Chase in 2011
BrothersAllNatural.com Landing Page ‘Summer SHOWCASE’ national TV program – Landing Pages managed by Colin Chase in 2012
BrothersAllNatural.com Press Release – ‘Veggie Tales’ Cross Promotion theme – Press Release and Campaign by Colin Chase in 2011
BrothersAllNatural.com Sweepstakes – Cross Promotion with ‘Veggie Tales’ – Managed by Colin Chase in 2011
BrothersAllNatural.com Fruit Crisps package – Cross Promotion with ‘Veggie Tales’ – Managed by Colin Chase in 2011
BrothersAllNatural.com Sweepstakes – Cross Promotion with ‘Happy Feet Two’ – Managed by Colin Chase in 2012
BrothersAllNatural.com Cross Promotion with ‘Happy Feet Two’ – Facebook managed by Colin Chase in 2012
BrothersAllNatural.com Fruit Crisps package – Cross Promotion with ‘Happy Feet Two’ – Managed by Colin Chase in 2012
BrothersAllNatural.com Fruit Crisps Ad – Disney branded Fruit Crisps at Walmart – Marketing managed by Colin Chase in 2011
BrothersAllNatural.com Website SEO Results – ‘freeze dried fruit’ #2 on Google – SEO managed by Colin Chase in 2011
BrothersAllNatural.com Website SEO Results – ‘Fruit Crisps’ and ‘fruit snacks’ #1 on Google – SEO managed by Colin Chase in 2011
Contact Colin Today!
“Don’t sit on the fence any longer, I am
your person. I’ve been involved with
Digital Marketing since early 2000’s.
I bring diverse experience from
across multiple markets including
Digital & Traditional Marketing,
eCommerce, SEO, & SEM.
Give me a call or send an email,
see below for my contact info.”
