Colin Chase worked in the remodeling and construction industry through the 2022 season as the effects of the Pandemic were beginning to lessen. As with many industries, the Remodeling industry was struck hard. The backlog of partially-completed and half-paid Remodeling Projects from 2020 & 2021 was a challenge to reckon with. However, the Marketing & Advertising managed by Colin continued to bring new growth for the company.

During 2022, Colin also acted as liaison with three Broadcast Media groups as well as 4 product vendors in regard to the marketing & advertising. Some targeting techniques were employed, and Colin was able to begin the process of transitioning to a more targeted Digital Marketing approach.

Project Examples Depicted (2022) – Click Button Below:

• Print Ads & Brochures (full color design)
• Targeted Postcards (jumbo glossy)
• Blog Posts (in depth, increased interest)
  
• Facebook Posts (multiple hi-res images)
• Automated Biz Processes (via CRM)
• Keyword Reseach (Analytics, Trends, Planner)
• Trade Show Appearances (planning, managing)

Additional Duties:

• Managed Appointment Center (with 5 empoyees)
• Managed Broadcast Media (with 3 TV  Media Groups)
• Managed Print Media (with 4 regional magazines)
• Managed Multiple Websites (2 full sites, 2 microsites)
• Managed 3rd Party Contracts for Marketing Services
• Gift Bags & Promotionals (gift bag, cookies, newsletter)
• Company’s Marketing Liaison (with serval Vendors)

Colin Chase worked in Digital Marketing as a Consultant for almost seven years, but just prior to the Pandemic Colin ended this consultancy. During the 7 years that Colin was actively servicing clients, he worked on many projects spanning multiple diverse industries. This experience has taught Colin how to do a lot with little resources for start-ups and small businesses.

Colin Serviced the following Industries:

• Children with Disabilities (Dr. Julia Kinder)
  
• Professional Speakers & Expert Witnesses (Dr. David Mathis, Dr. Steve Spillers, Dr. Julia Kinder)
  
• Packaged Food Industry (ELC – hot sauces)
• Tree and Landcaping (ArborScaper Tree & Landscape)
• Apartment Complexes & Communities (Crittenden Way)
• Niche Manufacturing (Hearing Aid Sweat Bands, Amazing Products USA, & FringeRoc.com)

To watch Drone Videos created by Colin for various clients, see Video 1 (Crittenden Way) or Video 2 (Crittenden Way) or Video 3 (Happy 4th of July – fireworks) or Video 4 (online video commercial for Marketing).

From 2012 through 2019, Colin served these clients by providing them a plethora of Digital & Traditional marketing services. Having come from serving companies with much bigger marketing budgets, Colin had to adjust his Marketing offerings to meet the reality of the demand he was fulfilling. Local Marketing is very different than selling to the entire country. However, several of his clients were marekting to a national audience, while only half of his clients sought a regional marketspace.

Project Examples Depicted (2012 – 2019) – Click Button Below:

• Website Development (Joomla, Drupal, & WordPress)
• Keyword Research, SEO, Competitive Analysis, & SEM
  
• Video Production (for Websites & Social Media sites)
• Targeted Postcards (2 & 4 color, local USPS)
• Gift Bags & Promotionals (Mugs, Keychains, USB Drives)
• Email Campaigns (including Landing Pages)
• Blog Posts (in depth, SEO-rich, increased visits/interest)
  
• Facebook Posts (playing to existing audience, plus Ads)
• Online Store Development (BigCommerce, Shopify, & more)
  

Colin Chase worked in the Pool & Spa industry & the Healthy Snack Food industry from the spring of 2008 through the summer of 2012. As with the numerous challenges that face businesses every year, 2008 and 2009 brought historical challenges as the Housing Industry’s bubble burst. However, the Online Marketing & Online Sales managed by Colin brought continued growth for both companies.

During 2009, Colin purposefully increased advertising budgets in some markets, which brought substantial new growth because competitors decreased their advertising budgets. Colin also invested more man-hours on SEO and Email Marketing, and his Plan increased Sales over 20% during a major Recession.

Project Examples Depicted (2022) – Click Button Below:

• Online Stores (self-hosted and SaaS)
• Press Releases & Publicity Generation
• Email Marketing & Landing Pages
• Social Media Marketing & Landing Pages
• Blog Posts, Contests, Photo Galleries
  
• Keyword Reseach (Analytics, Trends, Planner)
• SEO & SEM (PPC) Results
  
• Cross Promotions (including Sweepstakes & Social)

Additional Duties:

• Planned & Executed Marketing Plan (with approval)
• Managed, designed, developed eCommerce solutions
  
• Managed Social Media Marketing (Facebook & YouTube)
• Wrote & Pulished Press Releases for national distribution
• Managed Multiple Websites (online store, auction sites, microsites)
• Managed 3rd Party Contracts for various Marketing Services
• Managed Professionals & Supervised Customer Service Reps

Colin Chase created and managed Multimedia Marketing Projects for multiple American Manufacturers from the spring of 2003 through the spring of 2008. Providing marketing services to manufacurers between two major slowdowns in the economy (the 9/11 Tragedy and the Recession of 2008) taught Colin how to serve companies in highly challenging markets, as American Manufacturing had all but disappeared by 2003.

During this time, Colin was the “Account Manager” and “Multimedia Programmer” for Chase Information Systems, Inc. (among 2 other titles). As such, Colin crafted the concepts for the Marketing Projects, and then led a Team of 3 highly trained Professionals to develop the Projects (such as a marketing CD-ROM, website, video or animation, print materials, etc.). Colin contributed to the Development efforts by programming the interactive multimedia CD-ROMs using Macromedia Director, and he also assisted in the Web Development process by coding HTML & CSS.

Project Examples Depicted (2003-2008) – Click Button Below:

• Interactive Marketing assets (CD-ROM, Downloaded)
• Multimedia Websites (design, hosting, coding, content)
• Online Stores (design, self-hosted or SaaS, inventory, payment processing, marketing)
• Email Marketing (self-hosted and services)
  
• Press Releases & Publicity Generation
• Social Media Marketing (YouTube, MySpace, then Facebook)
• Blog Posts, Contests, Photo Galleries
  
• Keyword Reseach & Search Engine Optimization (SEO)
  
• Trade Shows (event planning, security, booth design, booth setup, booth staffing)

Colin’s Duties:

• Managed, programmed, developed eCommerce solutions
  
• Managed, programmed, developed Website solutions
• Sold Multimedia & Web Design services / Account Manager
• Managed Marketing Projects (including: website/online, multimedia – web & CD-ROM, video production, audio production, print media)
• Managed Social Media marketing (YouTube, then Facebook)
• Computer Programming/Coding (C++, VBA, Lingo, HTML/CSS)
• Lead Creative Agent / Artistic Manager / Account Manager