Project Examples: DIGITAL MARKETING – Multiple Industries
Colin Chase provided Digital Marketing services to a variety of start-ups & small businessses from autumn 2012 thru spring 2019. During this time, Social Media continued to dominate in many markets - from high-end well-established brands ... [Read More]
Colin Chase provided Digital Marketing services to a variety of start-ups and small businessses from autumn 2012 through spring 2019. During this time, Social Media continued to dominate in many markets – from high-end well-established brands spending a lot of money all the way down to small start-ups & local businesses to community groups & non-profits. Social Media provided a mechanism to reach “interested” audiences without spending a ton of money. And effective Email Campaigns also kept the lines of communication open with their audiences.
In this role, Colin provided Web Design & Development services, and encouraged his clients to use a common CMS & Blog system like WordPress or Joomla (to manage their sites). Colin would act as his client’s Developer and “official Liaison” with Hosting Providers (like GoDaddy), Email Service Providers (like Constant Contact or MailChimp), and for Social Media sites (mainly Facebook, Instagram, & YouTube).
Colin created his client’s Websites and Social Media Accounts, including Blog-writing and developing Social Media “Pages” and Posts. Colin also designed the graphic imagery used online (and in print format), and provided Video Production (including Drone aerial videos). In addition to his creative efforts, Colin also provided Keyword Research and Competitive Analysis, as well as conducted both SEO and SEM (PPC Ads).