Colin’s Career Path

1980’s

TI-99/4A Home Computer from Texas Instruments

First learned computer programming at 11 years old

New Skills acquired: BASIC programming

At 11 years old, Colin first taught himself how to program the BASIC computer language. Following through with his passion, Colin programmed his own video game that was themed upon Kibbles ‘n Bits dog food.

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At 11 years old, Colin first taught himself how to program the BASIC computer language. He learned to do this on a Tandy Home Computer, a TRS-80 from Radio Shack. Even at a young age computers and electronics amazed Colin and he needed to know more about them.

Continuing with his adolescent hobby, at 12 years old, Colin purchased a Texas Instrument TI-99/4A Home Computer at a local department store. A few months later, he also purchased a “speech synthesizer” so that his computer could speak.

Following through with his passion, the next year at the age of 13, Colin programmed his own video game. The game was themed upon Kibbles ‘n Bits dog food, and it included the ability to maneuver a crude dog-like character around the screen using a joystick. Fairly impressive for a kid his age.

 
 
 

1994

Zines from the 1990s including The Neo-Hippie in 1994

Created a 'zine utilizing desktop publishing

New Skills acquired: Desktop Publishing, Ad Sales, Editorial

In the early 1990’s there was a niche fad to publish little magazines that were crudely crafted and often printed using only a copy machine. These ‘zines were fashionable and sought after. Colin developed his own ‘zine in 1994 while he was a full-time college student, using QuarkXPress to create the master copy.

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In the early 1990’s there was a niche fad to publish little magazines that were crudely crafted and often printed using only a copy machine. These ‘zines, as they were called, were fashionable, because they were hard to come by. It was as if the recipients were in the “cool” crowd artistically. Colin decided to create his own Zine, but he wanted his to have a full-color cover and to be printed by a print shop rather than using an office copier.

Colin developed this magazine while he was a full-time college student in 1994. The magazine was created using QuarkXPress, which was expensive software, but offered a very robust publishing environment. Colin envisioned a more commercialized version of the classic ‘zine in that his publication would include dozens of advertisers.

The magazine, which ran for one year, printed articles and stories from a variety of college students, college professors, community activists, and regional artists. The publication included interviews with local and national alternative rock bands, as well as covering complex social issues such as cannabis, HIV, and racism.

 
 
 

1995 – 2000

computer network diagram

First IT position

New Skills acquired: PC Network Architecture and Topology, Network Wiring and Patch Panels, Windows NT Server Administration (Certified), AS/400 Network Architecture and Topology, OS/400 (Certified), IBM Point-of-Sale [cash registers], MS Access [database] Expert (Certified)

Previous Skills utilized: Desktop Publishing

In September 1995, Colin was hired by the Jamestown Community College as a Computer Technician and Network Administrator just 4 months after earning an AS in Computer Science from the college. In this position, Colin setup and managed a computer network consisting of 10 Windows machines, 3 networked printers, six AS/400 workstations, an AS/400 mainframe, and a 3-register point-of-sale system.

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In September 1995, Colin was hired by the Jamestown Community College as a Computer Technician and Network Administrator just 4 months after earning an AS in Computer Science from the college. In this position, Colin setup and managed a computer network consisting of 10 Windows machines, 3 networked printers, six AS/400 workstations, an AS/400 mainframe, and a 3-register point-of-sale system.

While working at the college, Colin was responsible for three areas on the main campus as well as the college bookstores at 2 satellite campuses in nearby cities about 30 miles away from the main location. At these locations, Colin setup remote POS systems that utilized dedicated phone lines to communicate with the AS/400 at the main campus.

Colin worked at the Jamestown Community College until December 1999 when he resigned his position in order to accept a job as a Micro-Support Specialist with a large food manufacturer in Fredonia, NY. In this position with Ralcorp, Colin continued working with an AS/400, but the workstations were “thin client” machines (rudimentary PCs with primarily communication capabilities, but very little computing power as they were used as “dumb terminals”).

 
 
 

2000 – 2004

Chase Information Systems and Consulting

Custom computer programming

New Skills acquired: Visual Basic for Applications [VBA], SQL, ASP, PHP, CSS, Photo / Graphics Editing [Macromedia Freehand, CorelDraw], Apollo Security Systems Installer / Reseller (Certified), Microsoft IIS Server

Previous Skills utilized: MS Access, PC Network Architecture and Topology, Network Wiring, Windows NT Server Administration (Certified), HTML

In June 2000, Colin was offered nearly a year’s worth of computer programming projects. The projects dealt with building a custom application for 3 niche small businesses. Utilizing the Microsoft Access Database platform, Colin developed the business programs. Many projects followed for the next 4 years including website design, IT projects, and more.

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In June 2000, Colin was approached by three local businesses that desired his services on a contract-basis in regard to custom programming and development. Each of the projects was large enough to involve full-time work for several months, so nearly a year’s worth of projects were being offered to him.

All 3 of the projects dealt with building a custom application for a niche small businesses, so Colin opted to use the (at the time) very popular Microsoft Access Database platform to create three unique programs. This began 4 years of computer coding projects for Colin, during which he hired 1 additional programmer to assist with the projects.

During those 4 years, the Projects that Colin was contracted for included:

  • MS Access Database development (creating custom software)
  • Custom Interface Application development (programs that provided communication between disparate computer programs before “API’s” were prolific)
  • Visual Basic for Applications programming (creating custom solutions by connecting programs from the MS Office Suite such as Access, Excel, Word)
  • HTML, CSS, and Javascript programming (for website development)
  • Network Design, Implementation, and Management (small office computer networks)
  • Facility Access Control Systems (reseller and installer of Apollo Security Systems)

 
 
 

2004 – 2008

Chase-It Marketing and CIS, Inc

Interactive multimedia programs & websites

New Skills acquired: Lingo [Macromedia Director] programming, Video Editing [Adobe Premiere], Audio Editing [Audacity], Press Release Management, Cube Cart [eCommerce], osCommerce [eCommerce], SEO, Website Analytics

Previous Skills utilized: Microsoft IIS Server, MS Access, Visual Basic for Applications [VBA], SQL, ASP, PHP, HTML & CSS, Photo / Graphics Editing [Macromedia Freehand, CorelDraw], Apollo Security Systems Installer / Reseller (Certified)

Starting in 2004, Colin competed for and received large projects that dealt with what was called “interactive marketing” or “multimedia marketing.” This involved creating programs that ran from a CD-Rom or a USB thumb-drive that would provide potential customers with an animated presentation(s). These programs included a mix of video, 3D animations, on-screen information, photos, and detailed PDF documentation (including specs, sales sheet(s), and printable marketing kit).

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Starting in 2004, Colin competed for and received large projects that dealt with what was called “interactive marketing” or “multimedia marketing.” This involved creating programs that ran from a CD-Rom or a USB thumb-drive that would provide potential customers with an animated presentation(s). These interactive marketing pieces allowed the potential customers to choose what sections of the presentation to view as well as all the video control functions that were expected.

Colin and his team created these Multimedia Presentations using a mix of video, 3D animations, on-screen information, photos, and detailed PDF documentation (including specs, sales sheet(s), and printable marketing kit). Some of these programs also included functionality for the viewer to be able to “bookmark” sections of video as well as include custom notes that they would enter into the program. And the notes could be reviewed separately or with the specific section of the video for which they were entered.

At this time, Colin also started contracting for more advanced website projects that included custom website applications as well as eCommerce websites. Dozens of web-based projects continued to come in, while the custom programming projects for desktop apps declined (as the software market became saturated in business applications such as QuickBooks).

Around 2004, Colin incorporated the company and hired more staff bringing the total number of employees at the time to 3 full time and 3 part time. And from 2004 through 2007, Colin and his team won several awards and special accolades from the marketing and design industries, including a Telly Award and a Davey Award.

Unfortunately for Colin and his team, in 2007 the beginnings of the Great Recession were already affecting their main customer base. Starting in 2004, Colin was opting for and receiving large projects for these time-intensive multimedia marketing projects, all of which came primarily from larger American manufacturers. Starting in 2007 and reaching its peak in 2008, the Great Recession began with these larger companies scaling back on their marketing budgets, which represented 70% of the Colin’s company’s income. The company ended up an early casualty of the Great Recession, closing its doors in January 2008.

 
 
 

2008 – 2012

eCommerce career with PS and BAN

eCommerce Management

New Skills acquired: PDG Cart [eCommerce], BigCommerce [eCommerce], Joomla [CMS], SEM [Google Adwords], Social Media Marketing, Multichannel Marketing, Landing Page Optimization (Certified), Credit Card Processing [payment gateway and merchant account], Marketplaces [Amazon and eBay]

Previous Skills utilized: Microsoft IIS Server, MS Access, Visual Basic for Applications [VBA], ASP, PHP, HTML & CSS, Photo / Graphics Editing, SEO, Website [Google] Analytics, Press Release Management

In March 2008, Colin began working in Buffalo NY as an eCommerce Manager. He managed a team of 10 to maintain a website in the pool supplies industry using a mix of systems to incorporate their online sales into the company’s backend systems. In 2 years, under Colin’s leadership, the online division grew 50% during the Great Recession when their competitors were down by double digits.

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In March 2008, Colin began working in Buffalo NY for a Catalog Sales company in the pool supplies industry (Leisure Living). Their catalog went to over a million households twice a year. The company had already invested in an eCommerce website and had been selling online for several years (poolsupplies.com).

They had steadily grown their “Internet Division” to require a staff of 7 when Colin arrived to be the new Manager of the department. Under Colin’s leadership, the Internet Division grew revenue nearly 25% his first year with the Recession bearing down on the pool industry.

By spring of 2009, with the Great Recession at its height, Colin crafted a new plan for their Online Marketing approach. That year the department grew revenue again by another 25% at a time when all of their competitors were down by double digits due of the Great Recession. Colin also increased their staff from 7 to 10 employees in addition to himself.

In July 2010, Colin took a new position in Rochester NY with a food distributor that did most of their businesses buying and selling large quantities of fruit (Brothers International Food Corp). They had created a fruit snack (Brothers-All-Natural “Fruit Crisps”) and had been selling it in stores across 60% of the US geographically as well as selling it online for several years. Under Colin’s leadership and utilizing his Online Marketing Plan, the company’s online sales grew by 40% his very first year.

In his second year, Colin garnered endorsements for their fruit snacks from two national health experts, and one of the endorsements was filmed on a TV show that was seen in over 25 million homes across the US. That year by following Colin’s detailed marketing plan, their online sales grew by another 60%

However, noise about Colin’s success was loud enough that Colin was invited to speak at the Internet Retailer Conference & Expo the following year in 2012. That year the conference was held at Chicago’s McCormick Place Convention Center, and being the online retail industry’s premier conference for many years it drew nearly 10,000 attendees.

Colin’s presentated to thousands of his colleagues and explained how a small business could create a “big” impression online in order to grow their online sales exponentially in a relatively short time. Colin detailed specific examples that could be duplicated with the proper effort and knowledge, and his presentation was well received and highly rated.

 
 
 

2012 – 2022

Chase-It Marketing and Digital Marketing Consulting

Digital Marketing Consulting

New Skills acquired: Linux Web Server [cPanel and phpAdmin], WordPress [CMS / Blog], ElegantThemes Divi Builder, Shopify [eCommerce], Drone Pilot [DJI Phantom]

Previous Skills utilized: BigCommerce [eCommerce], SEM [Google Adwords], Social Media Marketing, Multichannel Marketing, Landing Page Optimization (Certified), SEO, Website [Google] Analytics, PHP, HTML & CSS, Photo / Graphics Editing [Gimp], Audio Editing, Video Editing, Press Release Management, Credit Card Processing [payment gateway and merchant account], Marketplaces [Amazon and eBay]

Starting in October 2012, Colin began a long career relationship with Dr. Julia Kinder. Dr. Julia had two businesses launched and was looking to expand into two more markets while maintaining her current business ventures. For nearly 10 years, Colin has managed dozens of Digital Marketing projects for Dr. Julia’s businesses, as well as for several other clients.

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Starting in October 2012, Colin began a long career relationship with Dr. Julia Kinder. As a physician, Dr. Julia was in a practice as a General Practitioner in Missouri. Additionally, she had two businesses launched and was looking to expand into two more markets while maintaining her current business ventures. After a few small updates to her existing websites, in 2013, Colin went to work creating a large online store dedicated to Down Syndrome and offering products to assist the parents of children with DS.

In 2014, Colin also constructed PhysicianCareerOpportunities.com to reach physicians and other medical professionals who were interested in starting their own business venture. Ultimately, Colin and Dr. Julia worked on dozens of Digital Marketing projects spanning autumn 2012 through autumn 2019. During those seven years of working for Dr. Julia, Colin coordinated numerous social media campaigns, email marketing campaigns, website modifications & overhauls, marketing videos, and blog posts.

Concurrent to his working with Dr. Julia, Colin also grew a list of active clients looking for effective Digital Marketing to grow their businesses online. During those years, Colin created marketing assets and conducted online marketing campaigns for businesses spanning the following industries: consulting services, speaking services, medical devices, consumer products, church furniture, solar panels, and even tree trimming services. You can learn more about the Digital Marketing services Colin provides at: Chase-It-Marketing.com

However, starting in mid-2017, the Digital Marketing landscape began to shift dramatically. More companies started to seek options to outsource Digital Marketing projects overseas OR to utilize one of the multiple services providing a Do-It-Yourself approach to website development (such as Wix, Squarespace, Weebly, etc.).

By the end of 2019, Colin was ready to assume employment with a single company rather than continue working in an ever tightening freelance market. But then, the Pandemic struck and life stood still for everyone (but medical professionals and essential workers).

During the past few years, Colin has continued servicing a small number of clients. Providing website maintenance, content and image edits, and continued Digital Marketing support during the Pandemic as needed.

 
 
 

2020 – 2021

Pandemic Year activities 2020-2021

During the Pandemic Years

New Skills acquired: Python programming, SQLite

Previous Skills utilized: C++, SQL, Photo / Graphics Editing [Gimp], HTML & CSS, Linux Web Server [cPanel and phpAdmin], WordPress [CMS / Blog], ElegantThemes Divi Builder

During the Pandemic, Colin’s focus moved to computer programming and then specifically to Python. Python is pervasive in many industries as it provides a very rich programming environment that can be run on most systems from high-end servers to super small embedded microchips. So Colin taught himself the Python computer language over several months in an online Masterclass. The next programming language and platform that Colin wishes to learn is Dart and Flutter, which are used for creating cross-platform cell phone Apps.

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Starting in April 2020, while the world shut down from the Coronavirus, Colin decided to write. Enrolling in an online writers workshop and joining a local writers group that was meeting via Zoom, he improved his writing capabilities and authored two novellas in the horror fiction genre. Afterwhich, Colin’s creative mind went to work developing an artistic photography website.

From September through October, Colin created FringeRoc.com including the graphic images used throughout the website. He also created a Zazzle online store (“FringeRoc”) with over 300 products for sale. Colin developed 70% of the products in the store, from the design process to entering the product info to the on-site display of the products (Zazzle handles everything else from the ordering process through the product delivery for the end customers).

However, as the Pandemic waned for a few months in the summer and then grew exponentially again come fall, his thoughts moved toward the uncertain future. By the end of October 2020, Colin’s thoughts had turned toward his love of programming once again. He started to realize that in the new era of working from home, Computer Programming might be a great career option.

So, in November, Colin began reacquainting himself with C++ (the language he used in college for 4 semesters). After creating a Hangman Game, and thoroughly researching the current uses of C++ in the real world, his focus moved to higher level languages and specifically to Python. Python is pervasive in many industries as it provides a very rich programming environment that can be run on most systems from high-end servers to super small embedded microchips.

From February through June, Colin learned the Python programming language in an online Masterclass. In this online course, Colin also learned about tkinter (to create a GUI interface for Python programs) and SQLite (the most embedded database in the world).

And then just recently in June, Colin enrolled in another online Masterclass, but this one is for the Dart computer language being run in the Flutter environment provided by Google. This is a development environment in which cross-platform smartphones Apps can be created (cell phone apps for both iPhones and Android devices, but using the same code base). Although just starting off on his current journey to learn this trending computer language, Colin already has concepts drafted for two unique cell phone Apps (that he hopes to develop over the coming year).

 
 
 

2022

Windows 2019 Server

Post-Pandemic 2022

New Skills acquired: Windows Server 2019, Oracle VirtualBox (VM)

Previous Skills utilized: Windows NT 4.0 & 2003 Server Administration, TCP/IP and Ethernet Networking

Starting in January 2022, Colin has begun studying for Windows 2019 Server Administration Certification on a part time basis using an online Masterclass. These studies will continue as a side project for Colin, unless these skills are needed more urgently for a current career opportunity.

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Starting in April 2020, while the world shut down from the Coronavirus, Colin decided to write. Enrolling in an online writers workshop and joining a local writers group that was meeting via Zoom, he improved his writing capabilities and authored two novellas in the horror fiction genre. Afterwhich, Colin’s creative mind went to work developing an artistic photography website.

From September through October, Colin created FringeRoc.com including the graphic images used throughout the website. He also created a Zazzle online store (“FringeRoc”) with over 300 products for sale. Colin developed 70% of the products in the store, from the design process to entering the product info to the on-site display of the products (Zazzle handles everything else from the ordering process through the product delivery for the end customers).

However, as the Pandemic waned for a few months in the summer and then grew exponentially again come fall, his thoughts moved toward the uncertain future. By the end of October 2020, Colin’s thoughts had turned toward his love of programming once again. He started to realize that in the new era of working from home, Computer Programming might be a great career option.

So, in November, Colin began reacquainting himself with C++ (the language he used in college for 4 semesters). After creating a Hangman Game, and thoroughly researching the current uses of C++ in the real world, his focus moved to higher level languages and specifically to Python. Python is pervasive in many industries as it provides a very rich programming environment that can be run on most systems from high-end servers to super small embedded microchips.

From February through June 2021, Colin learned the Python programming language in an online Masterclass. In this online course, Colin also learned about tkinter (to create a GUI interface for Python programs) and SQLite (the most embedded database in the world).

From July through the March 2022, Colin continued to consult while he also reviewed various career options and explored several potential opportunities. After much consideration, Colin has decided to refocus on his Digital Marketing career. He has a true passion for Digital Marketing, and decades of experience behind him.

 
 
 

TODAY
IN
2022

Today Colin is Waiting for YOU to Contact Him

TODAY :: The Next Chapter is Waiting On You

I’m open to hearing Opportunities regarding any of the following areas:

  • Digital Marketing, Web Development, & eCommerce
  • Information Technology & Database Administration
  • Server & Systems Administration
  • Digital Media & Publishing

My technical skills are diverse, my interests lie in many areas, and my experience is real world. If you have an opportunity that involves utilizing multiple of my skill sets or a single one more intensely, then contact me today. If you’re looking for someone who enjoys toggling from one “much needed” project to the next with enthusiasm and passion, then I may be your obvious best choice.

Contact me today by clicking here.

“Life is not a problem to be solved, but a mystery to be lived.”

 

Recommendations are Important

Over the years, Colin Chase has received numerous recommendations from clients and colleagues, as his career has touched several industries. Please see some of Colin’s recommendations here.

More Detailed Career Information Here

As would be expected, there have been several versions of this website spanning the past 15 years. This site is the most recent version, and was launched in June 2021.

However, a previous version of this site includes a lot more granular details. If you would like to view more specific information about past projects, please see Colin’s 2012 website here. You can also learn more about the Digital Marketing services Colin currently provides at: Chase-It-Marketing.com

Recommendations are Important

Over the years, Colin Chase has received numerous recommendations from clients and colleagues, as his career has touched several industries. Please see some of Colin’s recommendations here.

More Detailed Career Information Here

As would be expected, there have been several versions of this website spanning the past 15 years. This site is the most recent version, and was launched in June 2021.

However, a previous version of this site includes a lot more granular details. If you would like to view more specific information about past projects, please see Colin’s 2012 website here. You can also learn more about the Digital Marketing services Colin currently provides at: Chase-It-Marketing.com