Colin G Chase

Seeking Contract Opportunities

Colin Chase is currently seeking consulting opportunities in the fields of eCommerce, Online Marketing (SEO/SEM), Brand Marketing, Shopper Marketing, Cross Promotion Management, Project Management, SEO Management, and Interactive or Traditional Marketing. Chase is seeking contract work (such as through a 1099 Contract or services paid directly to Chase-It Marketing™).

Colin Chase has been employed in various marketing capacities since 2000, while his Internet prowess dates back to the beginning of the World Wide Web in 1993. Chase has held positions in eCommerce, Online / Internet Marketing, Agency Marketing and Advertising, and Interactive Marketing. He has held titles such as: Director of eCommerce, eCommerce Manager, Director of Marketing, Project Manager, Marketing Film / Animation Producer and Director, and Lead Creative Agent.

Chase has seventeen (17) years of professional experience, with nearly 12 years being in management and director roles. Chase began his career as a Computer Technician and Network Administrator for a SUNY Community College from 1995 through 1999. In 2000 Chase went on to start his own marketing agency and firmly established himself in Online Marketing, Brand Marketing, and Interactive Marketing.

Chase was able to achieve a level of prominent success within interactive marketing from 2000 through the end of 2007 servicing niche Manufacturers before repositioning solely into eCommerce in 2008. For two years Chase guided the Online efforts of a mid-sized, family-run eRetail company in Buffalo, NY (best known for their website PoolSupplies.com). This company realized nearly 25% growth per year in the Internet Division that Chase managed, for the two years of Chase's employment at the height of the worst economic Recession since WWII. This growth came from within the Leisure Industry at a time when this industry was experiencing negative growth.

From 2010 through 2012 Chase directed the Online and Brand Marketing efforts of an emerging brand within the Snack Food industry that has become established in several retail chains across the US. The specific products marketed by Chase being primarily "Freeze-dried Fruit" which is categorized as a "Healthy Snack" and is a sub-set of the very large "Dried Fruit" market of Consumer Packaged Goods (CPG). Due to Chase's multi-channel approach he was able to grow online revenue for the primary brand (Brothers-All-Natural) by 60% in 2011 alone.

Social Media Marketing

Brothers International Food Corp (& Brothers-All-Natural brand)

Facebook Postings & Pics, Facebook PPC Ads, Facebook Promoted Sweepstakes and Contests

Social Media Manager, Director of eCommerce, Brand Marketing Manager, Project Management, Lead Creative Agent, Content copywriting, Director of Online Promotions

Chase in most roles, company graphic artist

From 1 Day to 60 Days

Tens of Thousands

Social Media Marketing

Colin Chase conducted all the Social Media Marketing for Brothers-All-Natural by utilizing both Twitter and Facebook as well as appearing on many blogs (primarily via "Mom Bloggers"). Chase defined three distinct primary demographics for marketing via Facebook: Moms with Toddlers and Kids, Health Conscious Consumers, & Restricted Diet Consumers (gluten-free, kids with food allergies, diabetics, vegans, Jewish Kosher, etc.). By catering to each of these demographic groups with specific posts, pics, and PPC ads, Chase was able to lure each demographic to their Facebook page for separate reasons.

It became evident that on Social Media consumers feel more connected to a specific cause, more so than to a specific brand. Thus by leveraging the connectivity that these three demographic groups felt for their individual causes, Chase was highly successful in dramatically increasing the Brothers-All-Natural Facebook page LIKES (connected "fans" on Facebook). In 2011 alone the Facebook page went from 1,242 LIKES (or "Fans") to 11,958 as of December 31st, which is over an 800% growth increase. [Click here to see the press release regarding Brothers-All-Natural's Facebook page hitting 10,000 LIKES in mid-December 2011.]

Various Social Media Marketing Techniques were Utilized

Colin Chase utilized dozens of Pay-Per-Click (PPC) Campaigns on Facebook. After deciphering the best way to reach the target demographics individually Chase was able to average a 1 in 1,000 (0.1%) Click-through Rate (CTR) from Impressions, which is very high. Furthermore, Chase was able to garner a 25% COGS (Cost of Goods Sold, also configured as Return on Ad Spend) meaning that for every $25 spent on PPC Ads via Facebook he was able to bring in around $100 in sales, though this fluctuated from between 70% to 25% as he was learning how best to advertise on Facebook. What was most impressive though was that after 6 months it was determined that 35% of the one-off sales from Facebook-generated new customers were becoming repeat or "on-going" lifetime customers. Thus 35% of the new customers acquired via Facebook were becoming repeat customers and placing new orders every 1 to 3 months. This was due in part to the various Multi-Channel Marketing efforts of Chase such as the Email Campaigns. (To read more about Colin Chase's Email Marketing Efforts please click here or to learn about Chase's Multi-channel Marketing Approach please click here.)

As of May 10th, 2012 the Brothers-All-Natural Facebook page had reached the 25,000 LIKES (connected "Fans") as the growth trend had continued almost exponentially due to Chase's efforts. Chase credits his hard work in promoting specific products through Status Updates and new photographs, posting daily articles with timely external (though related) information of interest to the three primary targeted demographics, conducting special promotions such as Sweepstakes and Contests on Facebook, conducting sales specifically just for Facebook fans, dialoging with every person who communicated with the page (whether positive or negative communication on their end), connecting and cross promoting with other brands on Facebook (such as with VeggieTales in December 2011), and running PPC Ads on Facebook targeting the three specific and thus "interested" demographics. These multiple techniques proved valuable, and much was learned through trial and error.

Facebook Promotions with Other Brands

As mentioned above, Chase connected Brothers-All-Natural to other brands on Facebook as a means of generating publicity. For instance in May 2012 Chase spearheaded the concept of offering a book-giveaway on their Facebook page and then promoting it with Facebook Pay-Per-Click (PPC) ads. The result was a huge response from their connected Facebook fans (over 200 LIKES and Comments on the posting) and a surge of over 400 new fans (LIKES) on Facebook. Of the resulting 400 new Facebook Fans, approximately 33% went on to become new customers (135 new orders from these new Fans within about 3 weeks of the contest).

Plus Brothers-All-Natural drove hundreds of people to the Naturally Savvy Facebook page (as a condition of entering the contest) as well as the book's web page on their website. There were so many visits to both that their statistics showed the increase and one of the authors sent a message to Chase, a very short and sweet email and it began like this "Your contest for our book is going AMAZING" (received from Andrea Donsky on May 16th). Chase acknowledges that hundreds of new visitors can result in dozens or sometimes even hundreds of new customers if the marketing channels and follow-up are done properly.

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