Colin G Chase

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Seeking Contract Opportunities

Colin Chase is currently seeking consulting opportunities in the fields of eCommerce, Online Marketing (SEO/SEM), Brand Marketing, Shopper Marketing, Cross Promotion Management, Project Management, SEO Management, and Interactive or Traditional Marketing. Chase is seeking contract work (such as through a 1099 Contract or services paid directly to Chase-It Marketing™).


Colin Chase has been employed in various marketing capacities since 2000, while his Internet prowess dates back to the beginning of the World Wide Web in 1993. Chase has held positions in eCommerce, Online / Internet Marketing, Agency Marketing and Advertising, and Interactive Marketing. He has held titles such as: Director of eCommerce, eCommerce Manager, Director of Marketing, Project Manager, Marketing Film / Animation Producer and Director, and Lead Creative Agent.


Chase has seventeen (17) years of professional experience, with nearly 12 years being in management and director roles. Chase began his career as a Computer Technician and Network Administrator for a SUNY Community College from 1995 through 1999. In 2000 Chase went on to start his own marketing agency and firmly established himself in Online Marketing, Brand Marketing, and Interactive Marketing.


Chase was able to achieve a level of prominent success within interactive marketing from 2000 through the end of 2007 servicing niche Manufacturers before repositioning solely into eCommerce in 2008. For two years Chase guided the Online efforts of a mid-sized, family-run eRetail company in Buffalo, NY (best known for their website PoolSupplies.com). This company realized nearly 25% growth per year in the Internet Division that Chase managed, for the two years of Chase's employment at the height of the worst economic Recession since WWII. This growth came from within the Leisure Industry at a time when this industry was experiencing negative growth.


From 2010 through 2012 Chase directed the Online and Brand Marketing efforts of an emerging brand within the Snack Food industry that has become established in several retail chains across the US. The specific products marketed by Chase being primarily "Freeze-dried Fruit" which is categorized as a "Healthy Snack" and is a sub-set of the very large "Dried Fruit" market of Consumer Packaged Goods (CPG). Due to Chase's multi-channel approach he was able to grow online revenue for the primary brand (Brothers-All-Natural) by 60% in 2011 alone.


Why Contract Colin Chase

Jump to AdvantagesJump to AgendaJump to Professional Life


Quick Run-down of the Chase Advantage

This website highlights a variety of examples showcasing Colin Chase's acumen and capabilities. Listed here are links to articles that Chase believes are the most important in displaying the advantages that your company will obtain should you contract him.

  1. eCommerce Direction and Management and Hands-On Efforts - 2012
    eCommerce Direction, Management, and Hands-On Efforts Examples of Chase's efforts as the Director of eCommerce for an emerging national brand.

  2. Multi-Channel Marketing - Examples of the Chase mindset regarding Multi-Channel Marketing, including what it is and how it is critical for improving Conversion Rates.

  3. SEO Acumen and Intuition.
    SEO Campaigns - Chase has been highly successful with SEO, raising SERP ranking by utilizing diverse techniques.

  4. Cross Promotions, Sweepstakes, Brand Marketing - Examples of the Chase's direction and management of Cross Promotions, Sweepstakes, and Brand Marketing. The results speak for themselves.

  5. eCommerce Direction and Management and Hands-On Efforts.
    Email Marketing - Examples of how Chase brought increased and significant value by revamping the Email Marketing to produce more revenue. Specific examples of the types and techniques of the emails Chase implemented.

  6. Award Winning Multimedia Project - A specific example of an award-winning
    Interactive Marketing Direction, Management, and Hands-On
    Multimedia project that Chase managed as well as providing the creative input, multimedia programming, and marketing film production and direction.

  7. Content Marketing and Press Releases - Chase has written a number of press releases and articles over his career. An example from 2009 shows how a press release can lead to an article in the New York Times, and examples from 2010 and 2011 show how a well-written and distributed Press Release can snowball into much, much more.

There are many aspects to Colin Chase's 17 years as a professional, including nearly 12 years in managerial and director roles. These articles provide a quick synopsis of some of the most important achievements of Chase's career as well as valuable insights into Chase's marketing mindset.

What Colin Chase Will Do - The Chase Agenda

Colin Chase produced and directed a number of marketing films and animations.
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Colin Chase brings with him a wealth of experience and expertise in managing a marketing team and directing a marketing company. Whether your organization needs Chase for eCommerce, Online Marketing, Brand Marketing, Promotions, Publicity, Traditional Marketing, or Interactive Marketing, Colin Chase will follow a specific series of steps at the beginning of his involvement with you (unless coming on-board for a very short-term marketing project or if otherwise directed). Listed here are seven the steps that Chase believes will provide him an advantage to hit the ground running right off-the-bat.

  1. Company History - Obtaining a thorough history of the company is crucial, as one can only direct the future by understanding the past and recognizing the present.

  2. Company Culture - Knowing the company culture is highly important, as one can only work effectively within a work environment if he comprehends the hierarchy and nuances that comprise the present state.

  3. Current Strategic Plan and Business Goals (Company Direction) - Highly important! Obviously one of the most important aspects for implementing a successful marketing campaign is to understand is the organization's and specifically the related department's overall goals and aspirations. In order to implement and manage a marketing project toward a set of strategic goals, these goals must be fully understood.

  4. Current Reports Generated from Department/Division - Seeing firsthand the various report types, with specific examples, generated by the Department or Division that Chase will be working with is crucial for ascertaining the state of that department. Additionally by seeing these reports Chase will learn the proper style and vernacular best used in communicating with the top manmagement.

  5. Job Descriptions with the specific duties of the Employees to be interacted with by Chase, as well as any personnel that he will be working closely alongside - Knowing what each staff member is intended for, and specifically what they are required to complete is critical for implementing and managing an in-depth marketing plan. It is also important to understand what other department colleagues are doing in regard to their roles and responsibilities so that synergies can be created.

  6. Company Dream Scenario - Highly important! Chase needs to garner an understanding of what the company's best-case dream scenario would be, but from various angles if possible. Understanding the dream scenario of the owner(s), the top management, other department heads, as well as and the employees can foster its creation. Knowing the dream helps Chase learn how to make the dream a reality within his sphere of influence.

  7. Candid Conversations regarding the Strengths (and weaknesses) of the department/division, and gaining an understanding of where the Focus Should Be - Discussions with the staff and the top management if possible regarding the company's current strengths (and weaknesses that should be understood) is important for a holistic view. Hearing in their own words what an individual's assets are that the company is utilizing (or maybe not utilizing) adds important details from which to direct and manage. Additionally, this information gives Chase a jump on knowing how to interact with the company's most important asset - its people - who are working alongside him on the project.

Colin Chase has seen how this information provides him the opportunity to serve an organization to the best of his ability from the very start. However, it is understood that at times this is just not possible or it just doesn't make sense due to the sometimes small scope of the marketing project. Chase is able to adapt and work within virtually any environment, so long as the contractors and employees are valued and the marketing goals clearly stated.

Professional Life

Seeking Contract Opportunities (Hiring Chase-It Marketing™ for Contractual Work)

Colin Chase Speaking in 2012 at the world's largest eCommerce Conference in Chicago - IRCE 2012
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Colin Chase is currently seeking contract opportunities in the fields of eCommerce, Online Marketing, Brand Marketing, Cross Promotion Management, Social Media Management, Public Relations, Publicity Generation, Traditional Agency Marketing or Advertising, as well as Interactive Multimedia Marketing. Chase is seeking contract work (such as through a 1099 Contract or services paid directly to Chase-It Marketing™).

Colin Chase has been employed in various marketing capacities since 2000, while his Internet prowess dates back to the beginning of the World Wide Web in 1993. Chase has held positions in eCommerce, Internet / Online Marketing, Agency Marketing, and Interactive Marketing, with titles such as: Director of eCommerce, Director of Marketing, eCommerce Manager, Project Manager, Lead Creative Agent, and Interactive Marketing Film/Animation Producer and Director.

Director and Manager Experience

PoolSupplies.com where Chase managed a team of 10 eCommerce employees.
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Chase has managed professional staff since 2001 with both a project-based and daily-work-based approach, ensuring that what was needed to be accomplished was achieved to the highest level of professionalism that could be afforded. Chase has had as many as ten (10) direct reports underneath him.

Chase has Directed a division of a company as well as an entire company and this has been achieved by creating and implementing strategic long-term plans (marketing plans and eCommerce plans), and dividing these long-term plans into short-term tactical objectives and day-to-day workload. He has analyzed statistical trends and website analytics to make tactical (immediate) and strategic (long-term) decisions based upon the data. Chase has also researched and implemented new infrastructure to meet strategic business goals.

Leadership Style

Colin Chase in 2012 - a proven leader in the world of eCommerce
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Colin Chase is a team-player with a proven record of success. Chase is able to rally the troops to get large goals accomplished on-time and on-budget within acceptable margins. Chase's demeanor is that of a peer-leader with a "win one for the Gipper" attitude of team play. When given a directive, a clear cut mission, Chase is unwavering in reaching the goal. However, when given inexact or overly broad-based direction without a clear vision, Chase is a natural leader with whom vision can be acquired, and consensus of the staff won by persuasion and inclusion.

If your company is seeking a tenacious go-getter who has managed programmers, artistic staff, marketers, customer service staff, and clerical staff while concurrently juggling cross communication between vendors and clients as well as the top management, then Chase is your man. He is a marketing professional who thinks out of the box, while employing the acumen and know how to effectively develop and implement tactical and strategic plans.

Past Experience

Chase has seventeen (17) years of professional experience, with nearly 12 years being in management and director roles. Chase began his career as a Computer Technician and Network Administrator for a SUNY Community College from 1995 through 1999. In 2000 Chase went on to start his own marketing agency and firmly established himself in Online Marketing, Brand Marketing, and Interactive Marketing.

Chase was able to achieve a level of prominent success within interactive marketing from 2000 through the end of 2007 servicing niche Manufacturers before repositioning solely into eCommerce in 2008. For two years Chase guided the Online efforts of a mid-sized, family-run eRetail company in Buffalo, NY (best known for their website PoolSupplies.com). This company realized nearly 25% growth per year in the Internet Division that Chase managed, for the two years of Chase's employment at the height of the worst economic Recession since WWII. This growth came from within the Leisure Industry at a time when this industry was experiencing negative growth.

From 2010 through 2012 Chase directed the Online and Brand Marketing efforts of an emerging brand within the Snack Food industry that has become established in several retail chains across the US. The specific products marketed by Chase being primarily "Freeze-dried Fruit" which is categorized as a "Healthy Snack" and is a sub-set of the very large "Dried Fruit" market of Consumer Packaged Goods (CPG). Due to Chase's multi-channel approach he was able to grow online revenue for the primary brand (Brothers-All-Natural) by 60% in 2011 alone.

See what people have said about Colin Chase on his Reputation page - click here.

To view Colin Chase's Certifications, please visit the Projects page here.

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