Contract Colin Chase for Consulting Projects
Chase-It Marketing
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Chase has serviced clients in many industries from manufacturing to health care, from law firms to retailers, from national speakers to start-ups and emerging brands. He is currently working under the name Chase-It Marketing™. "Don't let your marketing goal get away, let me help you Chase-It!™"
Areas of expertise: eCommerce and eRetail including Online Marketing - all forms from Search Engine Optimization (SEO) to Search Engine Marketing (SEM such as PPC and Banner Ads with retargeting) and from Content Marketing to Auction Sites as well as Shopping Comparison Sites (SCS or SCE), all facets of Multi-Channel Marketing including Shopper Marketing, cost-effective Email Marketing, the often daunting Social Media Marketing, Cross Promotions with large national brands and smaller brands, Publicity Generation in many forms including Press Releases, Product Endorsement Management, as well as TV appearances.
Chase believes that marketing is half intuition based upon his extensive experience, and half science based upon testing and analytics. Colin Chase has the ability to comprehend statistics and see trends. Turning stats into sales with the ability to make immediate tactical and long-term strategic decisions within the spectrum of his influence and while always being guided by the goals of the organization he serves.
Contact Colin Chase
To reach Colin Chase for discuss potential marketing projects please email him at:
Colin.Chase.Consulting@gmail.com
Phone: 585.802.4573
Past Experience in a Nutshell
Chase has seventeen (17) years of professional experience, with nearly 12 years being in management and director roles. Chase began his career as a Computer Technician and Network Administrator for a SUNY Community College from 1995 through 1999. In 2000 Chase went on to start his own marketing agency and firmly established himself in Online Marketing, Brand Marketing, and Interactive Marketing.
Chase was able to achieve a level of prominent success within interactive marketing from 2000 through the end of 2007 servicing niche Manufacturers before repositioning solely into eCommerce in 2008. For two years Chase guided the Online efforts of a mid-sized, family-run eRetail company in Buffalo, NY (best known for their website PoolSupplies.com). This company realized nearly 25% growth per year in the Internet Division that Chase managed, for the two years of Chase's employment at the height of the worst economic Recession since WWII. This growth came from within the Leisure Industry at a time when this industry was experiencing negative growth with sales declining precipitously.
From 2010 through 2012 Chase directed the Online and Brand Marketing efforts of an emerging brand within the Snack Food industry that has become established in several retail chains across the US. The specific products marketed by Chase being primarily "Freeze-dried Fruit" which is categorized as a "Healthy Snack" and is a sub-set of the very large "Dried Fruit" category of Consumer Packaged Goods (CPG). Due to Chase's multi-channel approach he was able to grow online revenue for the primary brand (Brothers-All-Natural) by 60% in 2011 alone.
In the past few years Chase has brought together marketing initiatives that have included Warner (Brothers) Home Video®, Big Idea Entertainment® (owner of VeggieTales®), Disney®, Walmart®, Staples® SchoolKidz®, plus more. Chase has successfully generated publicity for the companies he has served through various Online Marketing techniques, Cross Promotions, Sweepstakes, Contests, TV shows, and syndicated Press Releases.
See what people have said about Colin Chase on his Reputation page - click here.
To view some of Chase's past projects, please visit the Projects page here.