Project and Work Examples
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Various Examples of Projects Chase has Managed or Initiatives Chase has Directed
The following list is not meant to be exhaustive, but represents a good cross section of Chase's professional work to date. Please select from the projects listed below.
There are many aspects to Colin Chase's 17 years as a professional, including nearly 12 years in managerial and director roles. These articles provide a quick synopsis of some of the most important achievements of Chase's career as well as valuable insights into Chase's marketing mindset.
- eCommerce Direction, Management, and Hands-On Efforts Examples of Chase's efforts as the Director of eCommerce for an emerging national brand.
- Multi-Channel Marketing - Examples of the Chase mindset regarding Multi-Channel Marketing, including what it is and how it is critical for improving Conversion Rates.
- SEO Campaigns - Chase has been highly successful with SEO, raising SERP ranking by utilizing diverse techniques.
- Cross Promotions, Sweepstakes, Brand Marketing - Examples of the Chase's direction and management of Cross Promotions, Sweepstakes, and Brand Marketing. The results speak for themselves.
- Email Marketing - Examples of how Chase brought increased and significant value by revamping the Email Marketing to produce more revenue. Specific examples of the types and techniques of the emails Chase implemented.
- Award Winning Multimedia Project - A specific example of an award-winningMultimedia project that Chase managed as well as providing the creative input, multimedia programming, and marketing film production and direction.
- Content Marketing and Press Releases - Chase has written a number of press releases and articles over his career. An example from 2009 shows how a press release can lead to an article in the New York Times, and examples from 2010 and 2011 show how a well-written and distributed Press Release can snowball into much, much more.
Various Platforms and Programming Languages that Chase has a Working Knowledge Of
Listed here are the Server Platforms that Chase has managed.
MICROSOFT (in depth working knowledge):
Windows NT Server 4.0, Windows 2000 Server, Windows (Web) Server 2003, Windows Small Business Server 2003, Windows (Web) Server 2008, IIS 5.0, IIS 6.0, IIS 7.5
LINUX (cursory, but working knowledge):
RedHat Linux, SUSE Linux, GNOME (gui), KDE (gui), Apache 2.0, Plesk 9.0
UNIX (cursory knowledge):
BSD Unix, AIX Unix (running on IBM RS-6000)
AS/400 (cursory, but working knowledge):
OS/400
Listed here are the eCommerce Platforms that Chase has managed.
PLATFORM-INDEPENDENT SaaS (in depth extensive knowledge):
BigCommerce (from Interspire)
WINDOWS-BASED (in depth working knowledge):
PDG Commerce and PDG Cart (PDGsoft)
WINDOWS-BASED (cursory, but working knowledge):
Cube Cart (with PHP and MySQL installed)
LINUX-BASED (cursory, but working knowledge):
osCommerce
PLATFORM-INDEPENDENT (cursory, but working knowledge):
Mercantec, PayPal Cart
UNIX-BASED (cursory knowledge):
IBM WebSphere
Listed here are the Programming Languages that Chase has utilized for programming.
WINDOWS-BASED (in depth working knowledge):
HTML, CSS, ASP, vbScript, VBA, Lingo (Adobe Director)
WINDOWS-BASED (cursory, working knowledge):
Visual Basic, Javascript, PHP
WINDOWS-BASED (cursory knowledge):
C, C++, Java
NON-WINDOWS-BASED (cursory knowledge):
RPG/400 (AS/400), JSP
Listed here are the Database Systems that Chase has included in his programming.
WINDOWS-BASED (in depth working knowledge):
Microsoft Access (both DAO and ADO methods), CSV (flat file)
WINDOWS-BASED (cursory, working knowledge):
MySQL, SQL Server
NON-WINDOWS-BASED (cursory knowledge):
DB2 (IBM AS/400, which then turned into the i-Series, and is now the Power Systems)
Certifications and Honors Won
The various Certifications earned and Honors awarded to Chase have been well rounded and have included: marketing, technology infrastructure, and programming.
Project Management certification (currently working toward Aug/Sept 2012), Landing Page Optimization certified (MarketingExperiments 2009), Apollo Security Systems Authorized Installer (2002), Microsoft Access Expert certified (MOUS 1999), Basic Networking certification (college curriculum 1998), Windows NT Server certified (1997), AS/400 Operating System certification (OS/400 in 1997)
Internet Retailer Conference and Expo (IRCE) 2012 - Conference Speaker, The Climate Project - Presenter (2007-2008), Chautauqua Leadership Network Board of Directors (2007), Jamestown Chamber of Commerce Board of Directors (2003 - 2006), Telly Award winner (2006), Davey Award winner (2006), INM Impressario Contest winner (2005), Creative Programming Award (1995), Phi Theta Kappa member (1994 - 1995)
Various SaaS packages that Chase has Implemented and Managed
The various Software as a Service (SaaS) packages in which Chase has overseen the configuration/implementation and managed are listed here.
SaaS Systems:
BigCommerce (via Interspire), Google Analytics, SLI Onsite Search, Certona Product Recommendations, Bill Me Later (payment method, using Cardinal Commerce), Omniture Site Catalyst, PayPal Shopping Cart
Various Payment Gateway and Merchant Account Provider packages that Chase has Implemented and Managed
Implementation has varied from simple coding and tagging on web pages to various components being installed on the Web Servers.
Payment Systems:
Paypal Website Payments Pro, CyberSource, Bank of America (BoA) Merchant Account, Chase Paymentec, Authorize.net
Miscellaneous Systems that Chase has had Some Experience With
The various Software packages, SaaS packages, or Platforms that Chase has had some experience with either first hand or via researching are listed here.
Google Analytics (a ton of experience), Google Webmaster Tools, Miva Merchant, Volusion eCommerce Solutions, IBM WebSphere, Baynote product recommendations, Power Reviews product reviews, Bazaar Voice product reviews, eBillMe (payment method for pay-by-cash online via your online bank or by PreCash and MoneyGram outlets), Celebros Site Search, plus more...