Colin G Chase

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Seeking Contract Opportunities

Colin Chase is currently seeking consulting opportunities in the fields of eCommerce, Online Marketing (SEO/SEM), Brand Marketing, Shopper Marketing, Cross Promotion Management, Project Management, SEO Management, and Interactive or Traditional Marketing. Chase is seeking contract work (such as through a 1099 Contract or services paid directly to Chase-It Marketing™).

Colin Chase has been employed in various marketing capacities since 2000, while his Internet prowess dates back to the beginning of the World Wide Web in 1993. Chase has held positions in eCommerce, Online / Internet Marketing, Agency Marketing and Advertising, and Interactive Marketing. He has held titles such as: Director of eCommerce, eCommerce Manager, Director of Marketing, Project Manager, Marketing Film / Animation Producer and Director, and Lead Creative Agent.

Chase has seventeen (17) years of professional experience, with nearly 12 years being in management and director roles. Chase began his career as a Computer Technician and Network Administrator for a SUNY Community College from 1995 through 1999. In 2000 Chase went on to start his own marketing agency and firmly established himself in Online Marketing, Brand Marketing, and Interactive Marketing.

Chase was able to achieve a level of prominent success within interactive marketing from 2000 through the end of 2007 servicing niche Manufacturers before repositioning solely into eCommerce in 2008. For two years Chase guided the Online efforts of a mid-sized, family-run eRetail company in Buffalo, NY (best known for their website This company realized nearly 25% growth per year in the Internet Division that Chase managed, for the two years of Chase's employment at the height of the worst economic Recession since WWII. This growth came from within the Leisure Industry at a time when this industry was experiencing negative growth.

From 2010 through 2012 Chase directed the Online and Brand Marketing efforts of an emerging brand within the Snack Food industry that has become established in several retail chains across the US. The specific products marketed by Chase being primarily "Freeze-dried Fruit" which is categorized as a "Healthy Snack" and is a sub-set of the very large "Dried Fruit" market of Consumer Packaged Goods (CPG). Due to Chase's multi-channel approach he was able to grow online revenue for the primary brand (Brothers-All-Natural) by 60% in 2011 alone.

Project and Work Examples

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Various Examples of Projects Chase has Managed or Initiatives Chase has Directed

The following list is not meant to be exhaustive, but represents a good cross section of Chase's professional work to date. Please select from the projects listed below.

There are many aspects to Colin Chase's 17 years as a professional, including nearly 12 years in managerial and director roles. These articles provide a quick synopsis of some of the most important achievements of Chase's career as well as valuable insights into Chase's marketing mindset.

  1. eCommerce Direction and Management and Hands-On Efforts - 2012
    eCommerce Direction, Management, and Hands-On Efforts Examples of Chase's efforts as the Director of eCommerce for an emerging national brand.

  2. Multi-Channel Marketing - Examples of the Chase mindset regarding Multi-Channel Marketing, including what it is and how it is critical for improving Conversion Rates.

  3. SEO Acumen and Intuition.
    SEO Campaigns - Chase has been highly successful with SEO, raising SERP ranking by utilizing diverse techniques.

  4. Cross Promotions, Sweepstakes, Brand Marketing - Examples of the Chase's direction and management of Cross Promotions, Sweepstakes, and Brand Marketing. The results speak for themselves.

  5. eCommerce Direction and Management and Hands-On Efforts.
    Email Marketing - Examples of how Chase brought increased and significant value by revamping the Email Marketing to produce more revenue. Specific examples of the types and techniques of the emails Chase implemented.

  6. Award Winning Multimedia Project - A specific example of an award-winning
    Interactive Marketing Direction, Management, and Hands-On
    Multimedia project that Chase managed as well as providing the creative input, multimedia programming, and marketing film production and direction.

  7. Content Marketing and Press Releases - Chase has written a number of press releases and articles over his career. An example from 2009 shows how a press release can lead to an article in the New York Times, and examples from 2010 and 2011 show how a well-written and distributed Press Release can snowball into much, much more.

Various Platforms and Programming Languages that Chase has a Working Knowledge Of

Listed here are the Server Platforms that Chase has managed.

MICROSOFT (in depth working knowledge):
Windows NT Server 4.0, Windows 2000 Server, Windows (Web) Server 2003, Windows Small Business Server 2003, Windows (Web) Server 2008, IIS 5.0, IIS 6.0, IIS 7.5

LINUX (cursory, but working knowledge):
RedHat Linux, SUSE Linux, GNOME (gui), KDE (gui), Apache 2.0, Plesk 9.0

UNIX (cursory knowledge):
BSD Unix, AIX Unix (running on IBM RS-6000)

AS/400 (cursory, but working knowledge):

Listed here are the eCommerce Platforms that Chase has managed.

PLATFORM-INDEPENDENT SaaS (in depth extensive knowledge):
BigCommerce (from Interspire)

WINDOWS-BASED (in depth working knowledge):
PDG Commerce and PDG Cart (PDGsoft)

WINDOWS-BASED (cursory, but working knowledge):
Cube Cart (with PHP and MySQL installed)

LINUX-BASED (cursory, but working knowledge):

PLATFORM-INDEPENDENT (cursory, but working knowledge):
Mercantec, PayPal Cart

UNIX-BASED (cursory knowledge):
IBM WebSphere

Listed here are the Programming Languages that Chase has utilized for programming.

WINDOWS-BASED (in depth working knowledge):
HTML, CSS, ASP, vbScript, VBA, Lingo (Adobe Director)

WINDOWS-BASED (cursory, working knowledge):
Visual Basic, Javascript, PHP

WINDOWS-BASED (cursory knowledge):
C, C++, Java

NON-WINDOWS-BASED (cursory knowledge):
RPG/400 (AS/400), JSP

Listed here are the Database Systems that Chase has included in his programming.

WINDOWS-BASED (in depth working knowledge):
Microsoft Access (both DAO and ADO methods), CSV (flat file)

WINDOWS-BASED (cursory, working knowledge):
MySQL, SQL Server

NON-WINDOWS-BASED (cursory knowledge):
DB2 (IBM AS/400, which then turned into the i-Series, and is now the Power Systems)

Certifications and Honors Won

The various Certifications earned and Honors awarded to Chase have been well rounded and have included: marketing, technology infrastructure, and programming.

Project Management certification (currently working toward Aug/Sept 2012), Landing Page Optimization certified (MarketingExperiments 2009), Apollo Security Systems Authorized Installer (2002), Microsoft Access Expert certified (MOUS 1999), Basic Networking certification (college curriculum 1998), Windows NT Server certified (1997), AS/400 Operating System certification (OS/400 in 1997)

Internet Retailer Conference and Expo (IRCE) 2012 - Conference Speaker, The Climate Project - Presenter (2007-2008), Chautauqua Leadership Network Board of Directors (2007), Jamestown Chamber of Commerce Board of Directors (2003 - 2006), Telly Award winner (2006), Davey Award winner (2006), INM Impressario Contest winner (2005), Creative Programming Award (1995), Phi Theta Kappa member (1994 - 1995)
Colin Chase Speaking in 2012 at the world's largest eCommerce Conference in Chicago - IRCE 2012
Microsoft Office User Specialist

Various SaaS packages that Chase has Implemented and Managed

The various Software as a Service (SaaS) packages in which Chase has overseen the configuration/implementation and managed are listed here.

SaaS Systems:
BigCommerce (via Interspire), Google Analytics, SLI Onsite Search, Certona Product Recommendations, Bill Me Later (payment method, using Cardinal Commerce), Omniture Site Catalyst, PayPal Shopping Cart

Various Payment Gateway and Merchant Account Provider packages that Chase has Implemented and Managed

Implementation has varied from simple coding and tagging on web pages to various components being installed on the Web Servers.

Payment Systems:
Paypal Website Payments Pro, CyberSource, Bank of America (BoA) Merchant Account, Chase Paymentec,

Miscellaneous Systems that Chase has had Some Experience With

The various Software packages, SaaS packages, or Platforms that Chase has had some experience with either first hand or via researching are listed here.

Google Analytics (a ton of experience), Google Webmaster Tools, Miva Merchant, Volusion eCommerce Solutions, IBM WebSphere, Baynote product recommendations, Power Reviews product reviews, Bazaar Voice product reviews, eBillMe (payment method for pay-by-cash online via your online bank or by PreCash and MoneyGram outlets), Celebros Site Search, plus more...

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